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http://www.globalchange.com Customer relationship management, CRM and customer loyalty. Why clients / customers hate automatic answering systems and how to create better customer relationship management systems. Telephone and utility companies. Need customer focus. Keep customer contact personal. Also make sure text large enough for older customers to read. Ageing population and failure to target older consumers. Impact of ageing on labour force, immigration and demographic challenges in UK, Germany and the rest of the EU. Caring for older customers. Blindness to customer needs. Examples of institutional blindness, and failure to understand customers needs. Product placement and product positioning / brand presence in homes. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Future of logistics and supply chain management. Future of national post offices and postal service monopolies. DHL, Fedex and UPS global competition for just-in-time courier services. Growth of air freight, alternative delivery services. Deregulation of delivery services. Distribution and supplies of components, raw materials and finished products. Package and parcel RFID tracking technologies and RFID controversy. Road, rail, air and shipping comparative costs. Inflation and outsourcing. Overnight delivery and same day delivery services -- growing demand. Pharmacies and garages lead way. Integration of EPOS data. Planning security of supplies and risk management. Online tracking and tracing of products. Integration into global supply chain, suppliers, manufacturers, wholesalers, warehouses, retail. How technology reduce costs in distribution. Last mile. Home delivery, office and factory delivery. Video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business.
Logistics, supply chain, management, wholesale, retail, transportation, distribution, supplies, freight, courier, tracking, dhl, deutsche post, fedex, ups, manufacturing, post offices, monopoly, integration, software, data. Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30,000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies. |
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3433
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| Time:
05:29 |
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http://www.globalchange.com Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30,000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies. Waste of resources, paper, energy, time. Future of paper, future of brochures and future of books. Why paper works. Personal bandwidth of human eye. Sales literature is still important. Capacity of human ear and human eye. Speed of data acquisition. Brain processing speed. Power of scanning text. Slow reading speed on computer screens. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business.
Logistics, supply chain, management, wholesale, retail, transportation, distribution, supplies, freight, courier, tracking, dhl, deutsche post, fedex, ups, manufacturing, post offices, monopoly, integration, software, data. logistics supply chain management wholesale retail transportation distribution supplies freight courier tracking dhl |
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1451
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| Time:
09:38 |
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Andy Owen - Direct Marketing 1
Andy Owen & Associates is one of the world's most respected direct marketing consultancies, offering advice, guidance and support in all aspects of contemporary and strategic marketing.
The company has been involved in direct marketing for over 25 years.
In that time, we have worked for clients large and small and in most sectors of industry and commerce. Our vast experience and expertise is not just enjoyed by UK and European companies. We also work in three other continents too.
We create effective campaigns that not only achieve the objectives of the client, but also fit within that client's overall marketing mix, to produce a measurable return on marketing investment.
Put simply, we help our clients sell more
Our advice is always realistic and entirely practical. This means we will never propose a marketing approach that is difficult to implement or originate creative or copy that forgets how to sell.
In direct marketing, it is all about results.
The experience we have gained over the two decades and more we have been in direct marketing is experience that consistently makes us better at what we do.
Experience that, we believe, is extremely rare.
And, experience that is available to you.
ARTICLE
The master, John Caples once said "What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek." How true that is... If the headline of a letter or ad is poor, the best copywriter in the world can't write copy that will save it. They haven't got a chance. because, if the headline is poor, no one will even venture into the copy. It will not be read. and copy that is not read will not sell. End of story... On average, five times as many people will read the headline of your ad and letter, than read the body copy. therefore it is absolutely essential that the winning idea, the proposition, must be in the headline, not in the copy. If it's not, there will be no selling proposition to 90 of your audience. So, if you have news to tell, don't bury it in your body copy, which nine out of ten people won't read. State it loud and clear in your headline. ...just think about that for a minute, next time you consider your next headline... One of my all time favourite headlines was written by Jerry de la Femina:
"If you've got a dollar, and you've got piles, send me your dollar and we'll get rid of your piles. Or, you can keep your dollar and keep your piles". Headlines, which work best, are those that promise a benefit. Also, those that contain news. The very best contain news of benefits... Finally, try if possible, to use the brand name in your headline. Not always possible, but recommended if you can. because, if you don't, nine out of ten people will never know what product you are promoting. Remember, the best headlines are really just selling ideas expressed in the simplest possible words. No frills. No adjectives. No attempts at cleverness. As Caples said, decades ago. "The best headlines appeal to basic human desires such as the desire for self¬ improvement, for good value, for peace of mind, and for security in old age. These appeals have worked successfully for years, and can be expected to work successfully in the future" Nothing much has changed, has it? It won't either... |
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06:23 |
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http://www.McIsaaacVentures.com presents Direct Marketing 101 Defining Your USP. This is the first in a series of direct marketing http://www.McIsaaacVentures.com presents Direct Marketing 101 Defining Your USP. This is the first in a series of direct marketing tips for businesses both online and offline.
http://www.McIsaacVentures.com (more) |
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515
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| Time:
04:54 |
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A simple easy-to-use, web based tool to select potential Clients from a Corporate Data Warehouse, using a free-form screen. No SQL or other data selection knowledge required - anyone with limited computer skills can make selections. |
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1208
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| Time:
04:46 |
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