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Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising. |
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6154
13
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| Time:
56:22 |
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Google TechTalks
February 9, 2006
Michael Schwarz
Michael Schwarz served as an Assistant Professor at Harvard Economics Department after earning a Ph.D. from Stanford Graduate School of Business. He is a member of the National Bureau of Economics Research. Dr. Schwarz specializes in economic theory and industrial organization and applications of theory to business decision making and public policy.
ABSTRACT
We investigate the "generalized second price" auction (GSP), a new mechanism which is used by search engines to sell online advertising that most Internet users encounter daily. GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been... |
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759
3
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| Time:
01:02:49 |
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Google Tech Talks
August 6, 2008
ABSTRACT
Web advertising, hasn't delivered its potential value to advertisers. This is partcularly true for contextual advertisement. The main problem is that the marriage of ad and the content of a page is based on algorithms that do not offer satisfactory results in understanding the actual meaning of the content of a web page. Try the search "stock base" in Google or Yahoo. You will get many more pages about equities than you do about soup. Yet the ads placed on these pages are too often not related to the main topic of the article. Showing an ad about food when the intended use of "stock base" was in the context of equities it's a mismatch.
Expert System now offers a revolutionary solution that automatically processes the meaning of the text to ensure that the ads selected are relevant. Expert System's CSA (Cogito Semantic Ad) relies on its Semantic Intelligence technology to analyze text on the page through linguistic analysis and Semantic Comprehension to assure that promotional information can be served more effectively.
Speaker: Marco Varone
Founder, CTO, and Director of the Board of Expert System, Marco is the "father" of the technology behind the Company's products and a key driver of the Company with his vision and technical skills. Marco is responsible for the R activities and roadmap in the software and linguistic areas. Marco holds a degree in Computer Science at the University of Modena with honors.
Speaker: Luca Scagliarini
Luca Scaliarini is VP of Strategy and Business Development for Expert System and responsible for the international expansion and strategic alliances. Prior to joining Expert System, Luca was VP Field Marketing Europe with think3 Inc., and Manager of the Services Product Line at SiteSmith, a managed services provider, where he helped to build the company up to the successful sale to Metromedia Fiber Network. Luca started his career with Hewlett Packard in product marketing roles in Italy and in the US. He holds an Electronic Engineering Degree from Politecnico di Milano and an MBA from Santa Clara University. |
Views:
4093
10
ratings |
| Time:
52:18 |
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Science & Technology |
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Television vs. Internet Advertising: The Old Rules Don't Apply to the New Media (5-21-07) |
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3032
4
ratings |
| Time:
10:16 |
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Google Tech Talks
June, 9 2008
ABSTRACT
Presented by
Andrew B. Whinston
Center for Research in Electronic Commerce
Mccombs School of Business
The University of Texas at Austin
Based on a joint research with Jianqing Chen and De Liu
Abstract:
Internet-based advertising continues to increase in importance. Internet advertising providers such as Google and Yahoo! allocate their advertising resources using a novel form of share auctions in which the highest advertiser gets the largest share, the second highest advertiser gets the second largest share, and so on. A share structure problem arises in such a setting regarding how much resources to set aside for the highest advertiser, for the second highest advertiser, etc. We address this problem under a general specification and derive implications on how the optimal share structure should change with advertisers' price elasticity of demand for exposure, their valuation distribution, total resources, and minimum bids.
Full Synopsis here:
http://docs.google.com/a/google.com/Doc?id=cdvbh2g5_1621cg97gcct
Speaker: Dr. Andrew B. Whinston
http://en.wikipedia.org/wiki/Andrew_B._Whinston
Andrew B. Whinston is an American economist and computer scientist. He is the Hugh Roy Cullen Centennial Chair in Business Administration, Professor of Information Systems, Computer Science and Economics, and Director of the Center for Research in E-Commerce (CREC) in the McCombs School of Business at the University of Texas at Austin. Prof. Whinston is also a fellow of the IC2 Institute, Austin.
At the International Conference on Information Systems (ICIS) in December 2005, Prof. Whinston was awarded "The LEO Award for Lifetime Exceptional Achievement in Information Systems" by the Association for Information Systems (AIS).
Andrew Whinston has been a major contributor to the field since information systems began as an academic discipline. His research record is exemplary, his publications are many, his doctoral graduates are found throughout the field in all parts of the world, and his innovative research has enlightened critical developments in the field. |
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1820
8
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| Time:
01:06:07 |
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startribune.com - Corner Ad - Screenshot - 08/01/08
DavidErickson posted a photo:
I found this "peel back " ad to be an interesting and dramatic example of how newspapers are trying to make online display advertising work and, therefore, profitable. Tags: screenshot, newspapers, startribune, internetadvertising, onlineadvertising
are you fat?
theogeo posted a photo:
Perhaps this quiz will help you decide. Tags: advertising, screenshot, internet, stupid, internetadvertising, internetads
Bidyut Bikash Dhar - SEM & SEO expert consultant
seo.partner posted a photo:
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New_York_Advertising
Contractors_websites posted a photo:
New Your Contractors Advertising Tags: advertising, contractors, internetadvertising
CrazyEgg-dash
blog.SensibleMarketing.biz posted a photo:
Web Analytics - User Behaviour and User Click track Pattern - Displayed in a variety of visual methods that make deciphering the data much easier and gives any marketer actionable intelligence to form strategic decisions regarding the current campaign. Tags: ebusiness, onlinemarketing, internetmarketing, internetadvertising, strategicmarketing, marketingresources, technologymarketing, losangelesmarketingconsultant, marketingseofirm, lamarketingfreelance, startupmarketing
PLR Downloads Mp3 Music Small Business
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