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Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising. |
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Google Tech Talks
August 6, 2008
ABSTRACT
Web advertising, hasn't delivered its potential value to advertisers. This is partcularly true for contextual advertisement. The main problem is that the marriage of ad and the content of a page is based on algorithms that do not offer satisfactory results in understanding the actual meaning of the content of a web page. Try the search "stock base" in Google or Yahoo. You will get many more pages about equities than you do about soup. Yet the ads placed on these pages are too often not related to the main topic of the article. Showing an ad about food when the intended use of "stock base" was in the context of equities it's a mismatch.
Expert System now offers a revolutionary solution that automatically processes the meaning of the text to ensure that the ads selected are relevant. Expert System's CSA (Cogito Semantic Ad) relies on its Semantic Intelligence technology to analyze text on the page through linguistic analysis and Semantic Comprehension to assure that promotional information can be served more effectively.
Speaker: Marco Varone
Founder, CTO, and Director of the Board of Expert System, Marco is the "father" of the technology behind the Company's products and a key driver of the Company with his vision and technical skills. Marco is responsible for the R activities and roadmap in the software and linguistic areas. Marco holds a degree in Computer Science at the University of Modena with honors.
Speaker: Luca Scagliarini
Luca Scaliarini is VP of Strategy and Business Development for Expert System and responsible for the international expansion and strategic alliances. Prior to joining Expert System, Luca was VP Field Marketing Europe with think3 Inc., and Manager of the Services Product Line at SiteSmith, a managed services provider, where he helped to build the company up to the successful sale to Metromedia Fiber Network. Luca started his career with Hewlett Packard in product marketing roles in Italy and in the US. He holds an Electronic Engineering Degree from Politecnico di Milano and an MBA from Santa Clara University. |
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| Time:
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Paid Search Works but "Doesn't Grab the Heart and Mind," says Analyst David Hallerman
Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising. Last week, David sat down with Beet.TV's Kate Lyon. He explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it's essentially a direct marketing tool. He says that video is much more emotional - we agree. We can't wait to see some exciting creative in the new year.
See this video on Beet.TV:
http://www.beet.tv/2006/11/the_future_of_o.html |
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| Time:
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Google TechTalks
February 9, 2006
Michael Schwarz
Michael Schwarz served as an Assistant Professor at Harvard Economics Department after earning a Ph.D. from Stanford Graduate School of Business. He is a member of the National Bureau of Economics Research. Dr. Schwarz specializes in economic theory and industrial organization and applications of theory to business decision making and public policy.
ABSTRACT
We investigate the "generalized second price" auction (GSP), a new mechanism which is used by search engines to sell online advertising that most Internet users encounter daily. GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been... |
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I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.
David is one of the industry's savviest observers of new media. As part of the agency's "neo" division, he devises edgy media plans for Ogilvy clients including IBM.
I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike's Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.
See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html |
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4875
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| Time:
05:09 |
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Joe Klein speaks at a dinner sponsored by CPX Interactive.
CPX Interactive posted a photo:
Joe Klein of Time Magazine speaks at a recent iMedia Brand Summit sponsored by global online ad network, CPX Interactive. Tags: onlineadvertising, joeklein, adnetwork, cpxinteractive
Alternative Online Advertising: Search Engines but Google
OM Careers posted a photo:
The opportunity of online advertising on search engines other than Google is worth doing. Tags: yahoosearchmarketing, googleadwords, onlineadvertising, msnadcetner
Slim-Fast: lets bikini
melcolton posted a photo:
Online and instore campaign for slimfast holiday push.
Full discription available at melcolton.co.uk Tags: slimfast, onlineadvertising, directmarketing, leverbros, instorepromotion
ContextWeb Company Outing 2008
contextwebblog posted a photo:
Dave Weinroth Tags: online, contextweb, onlineadvertising, adsdaq, onlineadvertingcontextwebadsdaqonlineonlineadvertingcontcontextweb
ContextWeb Company Outing 2008
contextwebblog posted a photo:
Biff Burns Tags: online, contextweb, onlineadvertising, adsdaq, onlineadvertingcontextwebadsdaqonlineonlineadvertingcontcontextweb
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